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Truth Not Trends

Jan 24, 2022

This week we discuss the International Journal of Strength and Conditioning position paper titled: Resistance Training Recommendations To Maximize Hypertrophy In An Athletic Population.

Join us as we dig into the latest research on gaining muscle. We discuss recommendations on load, volume, frequency, rest intervals,...

Oct 28, 2019

Chris Stevenson is an IHRSA board member and the owner of Stevenson Fitness in Oak Park, CA. Chris is an expert on customer engagement, member experience, and changing lives in the fitness industry.

Visit Chris at:

Oct 21, 2019

Claudia Newcorn is the founder of Acorn Marketing and she is an expert when it comes to efficient and effective marketing.

In this episode Jesse and Liam talk with Claudia about social media marketing, the boomerang of customer service, and WIIFM (What's In It For Me). 

To learn more about Claudia and to check out her...

Oct 14, 2019

Andrei Yakovenko is the owner and operator of New Element Training in Toronto, Canada. NET has been open since November 2013 and blends mindfulness with MedEx resistance training.

In this contemplative episode Jesse and Liam take a deep dive with Andrei into the meaning of success as a business owner, achieving...

Oct 7, 2019

Dwayne Wimmer is the owner of Vertex Fitness on Philadelphia's Main Line. He has decades of experience as a business owner as well as having been a strength and conditioning coach at Villanova. Dwayne earned the "grit award" at the 2019 Resistance Exercise Conference. 

In this Dwayne gives advice to new trainers about...