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Truth Not Trends

Jul 25, 2022

Most personal trainers have a passion for fitness, wellness, and working with people to help them hit their goals. To be a successful personal trainer, to reach more people and actually make a living doing this, you must learn to sell your services.

This week Jesse and Liam help you learn to recognize some of the the...

Jan 24, 2022

This week we discuss the International Journal of Strength and Conditioning position paper titled: Resistance Training Recommendations To Maximize Hypertrophy In An Athletic Population.

Join us as we dig into the latest research on gaining muscle. We discuss recommendations on load, volume, frequency, rest intervals,...

Oct 28, 2019

Chris Stevenson is an IHRSA board member and the owner of Stevenson Fitness in Oak Park, CA. Chris is an expert on customer engagement, member experience, and changing lives in the fitness industry.

Visit Chris at:

Oct 21, 2019

Claudia Newcorn is the founder of Acorn Marketing and she is an expert when it comes to efficient and effective marketing.

In this episode Jesse and Liam talk with Claudia about social media marketing, the boomerang of customer service, and WIIFM (What's In It For Me). 

To learn more about Claudia and to check out her...

Oct 14, 2019

Andrei Yakovenko is the owner and operator of New Element Training in Toronto, Canada. NET has been open since November 2013 and blends mindfulness with MedEx resistance training.

In this contemplative episode Jesse and Liam take a deep dive with Andrei into the meaning of success as a business owner, achieving...